Business Problem Solver with a knack for Design
Hi, I’m Emily DeMichele — a Senior Product Designer with 10 years of design experience, solving business problems through: creativity, strategy, research and humor.
LEARN MOREThe “Emily” Flow Chart
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Research
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UX
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AI
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Brand
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Leadership
Case Collaboration
Problem
How can we prevent high-risk patients from hospital admissions at Oak Street Health?
Solution
Case Collaboration — similar to “liking” a song on Spotify, providers can flag high-risk patients, adding them to a high alert list
Impact
+ 35% reduction in preventable hospital admissions > more revenue for business; higher healing rate for patients
+ 50% faster identification of high-risk patients > can help more patients in less time
WHAT IT’S LIKE WORKING TOGETHER
“So impressed with your resilience and unbreakable positive energy after the toughest pre-refinement l've ever seen.”
Amy Ingebretson, UX Designer, Oak Street Health
The Research Lab
Problem
How do we improve Oak Street Health’s research processes to make better products in a shorter timeframe?
Solution
The Research Lab
Impact
+ 95% of user survey responses rated TRL as "helpful"
+ 25% Reduction in average project timelines > allowed for more focus on innovation vs endless iterations
Visit Code Calculator
Problem
How can we make the visit code entry workflow at Oak Street Health: more accurate, quicker and less of a cognitive burden?
Solution
Automated Visit Code calculator
Impact
+ 50% reduction in time spent on every visit code entry > less computer work/cognitive burden
+ 90% increase in billing code accuracy > higher revenue for business
WHAT IT’S LIKE WORKING TOGETHER
“Emily’s designs met user needs and introduced features I hadn’t considered. As a result, this project far exceeded my expectations.”
Kelsey Cooper, Director, Oak Street Health
Elsa AI
Problem
How do we use AI to improve the egg freezing process, helping women achieve the most optimal results?
Solution
Elsa, a predictive and generative AI assistant
Potential Impact
+ Empowering users in decision-making
+ Contributing to data-driven fertility research
Salt + Soul Collective
Problem
How do we tell a brand’s story in 3 seconds or less?
Solution
Strategic branding, colorography + tyopgrahy
Impact
+ 45% increase in revenue year-over-year due to client referrals and repeat business
+ 70% increase in brand recognition post brand identity projects
WHAT IT’S LIKE WORKING TOGETHER
“This is a great example a true MVP with strong UX — it's a straight forward, clear and an efficient design.”
Kate Hiliker, Product Manager, Data, Oak Street Health
Nominated speaker at the UX@CVS Conference
Leadership
Speaker
UX@CVS ‘24
UX@CVS ‘23
Aetna Conference
Founder
The Research Lab
Salt + Soul Collective
Awards
Patent for CVS Health for EMR Design
Student
Salesforce Design System
AI Prompt Engineering
Product Design for AI
Mentor
UX Speakeasy
Surf Therapist
Afterschool Art Teacher