Who has had the most success with Small Biz Idea Bootcamp?

People who:

• Had an idea for a biz or product (or they had already launched it with underwhelming results)
• Wanted to create a product that solves a problem, improves someone's life, and delivers an awesome experience

Even those who:

• You already had a deep understanding of your ideal customer and their needs
• Were too busy to invest any more time into learning useless skills
• Who hated tech + tech hated them
• Had beautiful branding and a top-notch marketing strategy, and
• Everyone they asked though their idea was AMAZING

Who would you NOT recommend for Small Biz Idea Bootcamp?

Those who:

• Have already launched successfully and are scaling their sales consistently each month
• Just want another course to add to their library of courses complete one day, rather than doing the work
• Want to quickly launch their product rather than investing time into creating something that will sell and scale sustainably

What is the exact breakdown of the content / modules?

This is the exact process that is taught through step-by-step tutorials + written explanations on an easy-to-use online course platform so you never feel overwhelmed or lost

1. Understand: Use new methodologies to reallllly figure out who you’re creating for
2. Define: After you’ve interviewed your people, dive deeper to understand user needs, current problems + identity goals
3. Ideate: Based on the insights collected, use an open mind to brainstorm ideas or expand upon current ones
4. Prototype: Now we’re talking! Build real, tactile representations of your best ideas
5. Test: Give your prototype to your people and let the magic happen. See where they’re thriving, but also where they’re getting stuck. Then, iterate based on feedback
6. Launch: Now you’re ready to rock + roll - removed flaws + have confirmed PROOF that your idea works. Time to put the vision into effect

I don't need to learn more things / I'm too busy to learn another process - why do I need Small Biz Idea Bootcamp?

This isn't about learning—it's about doing. It's about testing and applying the insights to improve your product. And once you've done it once, you can do it to every aspect of your product, from the packaging to the way you design your product page.

I'm going to launch it first, and then once I've made money I'll improve the UX. I just want to get it out there fast before someone else steals my idea - I can't wait!

Is it more important to you to create a product that people want, that solves their problems and provides a great experience, or to just get it out there? Small Biz Idea Bootcamp gives you confidence because you have a guarantee that your product will be a success. How much would it cost you to completely redesign your product after you've launched it?

I don’t have a scientific brain / I'm not good with tech. Can I still keep up?

Small Biz Idea Bootcamp is about listening, understanding + empatheszing with your user, and then creating from there.
If you're techy enough to create an Instagram Reel you're techy enough to do Small Biz Idea Bootcamp.

How hard is this course?

I designed it to be really easy + user-friendly!! But, of course, it does take commitment + time to achieve the results. A good way I like to look at it is: Do you know what's harder than Small Biz Idea Bootcamp? Investing time and money into creating a product that nobody wants / that doesn't serve the purpose.

I don’t want to spend the money / I need the money for branding, Facebook ads. How do I know it's a good investment?

Here's some rhetorical questions - how much is it costing you to skip testing your ieaa? How much would it cost you to completely redesign your product after you've launched it? It's not about spending money on a "nice to have" thing, it's about investing in the certainty that your idea will succeed

No one else I know is doing this - I’m not sure it’s really needed?

Nobody else is talking about it because it's not a sexy part of launching a product / the results aren't visual like branding is. Tons of businesses are doing idea testing - search "product testing" on Tiktok and let your mind be blown!! (Adias, Nike, etc). Maybe that's why 20% of new businesses fail—because they aren't testing.

An influencer had a successful product launch, so that's proof that mine will be too. I already have evidence.

The thing with influencers is that people often would buy literally anything the influencer created, regardless of what it is. This doesn't mean it's a good product or that there's actually a market for it.

What if I have a question while watching the recorded videos. How can I contact you?

That's the reason for the live + recorded office hours. After reviewing your materials + doing the homework, you can come to me with any questions and I'll answer them for you.

Do you offer payment plans?

Yes! Small Biz Idea Bootcamp can either be paid in full ($247 USD) or split into installments (up to 6 payments of $49 USD). Each payment will be set up on auto-pay.

What is Stanford's Design Thinking metholodgy?

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases—Empathize, Define, Ideate, Prototype and Test—it is most useful to tackle problems that are ill-defined or unknown.