Stakeholders are blinded to slide decks with user maps or persona.

I needed to create a new way to present data in a storytelling aspect to really get stakeholders to understand the pain points of the program. I created a User Journey Map that included: patient quotes, physical touch points, emotions, steps + highs/lows. Then I created an AI video of a patient speaking about the success of the program. While, I received feedback that it was "creepy" I still think it's an excellent tool to tell the story. It was crafted in 10 mins and was surely memorable (that's a win in my book!). Finally, I used Google Storybook to create a user journey story with illustrations + simple to read language.