Corporate + Spiritual | Lynn Mull

BRAND IDENTITY | STRATEGY | WEBSITE | INSTAGRAM POSTS

Lynn Mull is the best of both worlds - practical and spiritual. A high-power financial business badass CEO transitioning into a reiki master. How do you combine the two?

PROBLEM:

1. She wanted to spiritual identity, yet still wanted to appeal to the serious folk - yet not be “too wooo” to scare away her niche audience - corporate America

SOLUTION:

1. Create a balance that creates a welcoming, friendly, powerful, supportive intrigue.  

2. We used black and white photography as a grounding factor

3. A moon submark with submark, yet tasteful, details 

4. A mature look - not like a 16 year with moons + stars

5. We used more structure in her website to emulate her structured mindset and thinking

6. We created the reality that you can have both: spirituality AND practicality