a mix of education + work

Check in for the latest podcast episodes and project reviews. My goal is to educate + inspire you!

 
Design Projects emily demichele Design Projects emily demichele

Cozy + Loved | Eden & Ebb

Eden & Ebb celebrates embracing the “&” moments in life. A product of quarantine, Nikki started to create tie dye sweatshirts and sell them on Etsy. She had so much success that she quit her job and went rogue with Eden & Ebb. When Nikki came to Salt + Soul, she wanted to get out of the “cute Etsy shop” realm into the real life boutique business owner.

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Design Projects emily demichele Design Projects emily demichele

Freedom + Structure | Commune Yoga

Commune Yoga is built on the idea of modern yoga: how to apply yoga in A REAL LIFE SETTING - not when you’ re in the ricefields of Bali, but when you have a family, a job and everyday stresses. They define themselves as the “misfits” of yoga. How do we create a yoga brand that is rebellious yet built on the fundamentals of yoga?

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Luxury + Cheeky | Flirty Pineapple

Flirty Pineapple is the dynamic duo of Liam + Madison who started their scrunchie company, “Flirty Pineapple,” during quarantine. After hitting TikTok fame, they decided to go all in. They needed a brand that felt elevated and they needed someone to consolidate all their amazing ideas into cohesive next steps. How do we up-level while still keeping the hand-crafted, personal feel? How do we create design systems and identities so everything related to design doesn’t feel like ‘work’?

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Design Projects emily demichele Design Projects emily demichele

Culture + Unique | Natasha Verdon Design

Natasha wanted a logo for web development business that represented her culture yet still was an ode to web dev. She is filled with experiences, cultures and cultivates a brand that is anything but your stereotypical boring, anti-social web development in a black hoodie. How do we combine all these elements?

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Powerful + Personal | MaryBeth LaRue

MaryBeth Ra Lue is a well-established yoga teacher and thought-leader in the yoga community. She has a signature embodied and heart-felt style. She wanted a rebrand that looked like someone was peering into her journal; her deepest self - wild, messy, detailed, passionate - perfectly, imperfect.

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Minimalistic + Beachy | BossFit

BossFit needed a rebrand for their newly redesigned gym. They wanted it to feel global while still having a soft, contrast to represent their tight knit-community. How do we combine all these elements while still keeping it super simple and not cheesy?

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Design Projects emily demichele Design Projects emily demichele

Sophisticated + Smart | Claudia Chudzik

Claudia Chudzik is a videographer and customer experience expert. She wanted a brand that represented her smart and sophisticated style - yet still had a small quirk to represent her fun and unexpected personality. How do we create a brand that is so precise yet also has flavors of the unexpected?

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