a mix of education + work
Check in for the latest podcast episodes and project reviews. My goal is to educate + inspire you!
Chic + Trendy | Dr. Rae
Dr. Rae Teixeira wanted a brand for her optometrist business that captured her young, eloquent + holistic approach will still being professional and taken seriously
Cozy + Loved | Eden & Ebb
Eden & Ebb celebrates embracing the “&” moments in life. A product of quarantine, Nikki started to create tie dye sweatshirts and sell them on Etsy. She had so much success that she quit her job and went rogue with Eden & Ebb. When Nikki came to Salt + Soul, she wanted to get out of the “cute Etsy shop” realm into the real life boutique business owner.
Freedom + Structure | Commune Yoga
Commune Yoga is built on the idea of modern yoga: how to apply yoga in A REAL LIFE SETTING - not when you’ re in the ricefields of Bali, but when you have a family, a job and everyday stresses. They define themselves as the “misfits” of yoga. How do we create a yoga brand that is rebellious yet built on the fundamentals of yoga?
Luxury + Cheeky | Flirty Pineapple
Flirty Pineapple is the dynamic duo of Liam + Madison who started their scrunchie company, “Flirty Pineapple,” during quarantine. After hitting TikTok fame, they decided to go all in. They needed a brand that felt elevated and they needed someone to consolidate all their amazing ideas into cohesive next steps. How do we up-level while still keeping the hand-crafted, personal feel? How do we create design systems and identities so everything related to design doesn’t feel like ‘work’?
Culture + Unique | Natasha Verdon Design
Natasha wanted a logo for web development business that represented her culture yet still was an ode to web dev. She is filled with experiences, cultures and cultivates a brand that is anything but your stereotypical boring, anti-social web development in a black hoodie. How do we combine all these elements?
Powerful + Personal | MaryBeth LaRue
MaryBeth Ra Lue is a well-established yoga teacher and thought-leader in the yoga community. She has a signature embodied and heart-felt style. She wanted a rebrand that looked like someone was peering into her journal; her deepest self - wild, messy, detailed, passionate - perfectly, imperfect.
Minimalistic + Beachy | BossFit
BossFit needed a rebrand for their newly redesigned gym. They wanted it to feel global while still having a soft, contrast to represent their tight knit-community. How do we combine all these elements while still keeping it super simple and not cheesy?
Boho + Funky | Masalla Mezcal
Masalla is a mezcal brand that is built on the idea of celebrating past lives + renewals. I posted on my IG to give me words and I will create a brand around it. How do you combine: past lives, mezcal + make it pretty / not heavy?
Sophisticated + Smart | Claudia Chudzik
Claudia Chudzik is a videographer and customer experience expert. She wanted a brand that represented her smart and sophisticated style - yet still had a small quirk to represent her fun and unexpected personality. How do we create a brand that is so precise yet also has flavors of the unexpected?
Hand-Crafted + Movement | The Slow Cafe
The Slow Studio + Cafe is a ceramics studio and cafe. It offers a place to slow down while speeding up with a lil caffeine. How do we create a brand that emulates movement (both slow and fast)?
Luxury + PreSchool | Little Magpie's
Little Magpies needed a logo for merchandise so parents could represent their child’s school but not in tacky clothing. How do we create a product that is kid friendly yet also parents will feel trendy in it?
Luxury + Sleek | Gridlock Lacquer
Gridlock Lacquer reached out because they needed an upgrade to their branding. How do we give a luxury + global feel while still keeping it relatable to small towns?
Fun + Confident | Dishin' It With Amanda
Amanda reached out because she needed a brand identity to really help her pursue my dream of launching her personal brand. How do we create a brand that emulates a beautiful, bright personality while still portraying professionalism?
Corporate + Spiritual | Lynn Mull
Lynn Mull is the best of both worlds - practical and spiritual. A high-power financial business badass CEO transitioning into a reiki master. How do you combine the two?