Luxury + Sleek | Gridlock Lacquer
BRAND IDENTITY
Gridlock Lacquer reached out because they needed an upgrade to their branding. How do we give a luxury + global feel while still keeping it relatable to small towns?
PROBLEM:
DIYed everything - needed an outside POV
Wanted to look more expensive and expand beyond local shops
SOLUTION:
Inspired by high fashion, we made the brand really sleek and simple yet bold