Elevated + Optimized | Dana Hasson

WEB GLOW UP

Dana Hasson launched her baking line yet needed a little boost to her website to increase conversions + sales. How do we use User Experience Design to optimize?

PROBLEM:

1. Website was built but getting enough traffic + conversions

SOLUTION:

1. We simplified the customer’s journey and gave them less choices, which allows them to focus on completing 1 single action - making it to checkout! 

2. We did this with colors, design, copy and additional elements, like a recipe blog