Luxury + PreSchool | Little Magpie's

BRAND IDENTITY

Little Magpies needed a logo for merchandise so parents could represent their child’s school but not in tacky clothing. How do we create a product that is kid friendly yet also parents will feel trendy in it?

PROBLEM:

1. Needed to look upscale but still represent young children

2. Must include Magpie

SOLUTION:

1. Using a hand drawn, simple line drawing, we were able to touch on the simplicity of childhood matched with an elevated feel