Luxury + Cheeky | Flirty Pineapple

BRAND IDENTITY

Flirty Pineapple is the dynamic duo of Liam + Madison who started their scrunchie company, “Flirty Pineapple,” during quarantine. After hitting TikTok fame, they decided to go all in. They needed a brand that felt elevated and they needed someone to consolidate all their amazing ideas into cohesive next steps. How do we up-level while still keeping the hand-crafted, personal feel? How do we create design systems and identities so everything related to design doesn’t feel like ‘work’?

PROBLEM:

1. Needed up-leveled, cohesive branding 

2. Tried to DIY but wasn’t looking professional enough

3. Still wanted to keep fun elements yet look sleek

SOLUTION:

1. We created a sleek, elegant brand with room for expansion

2. We created a brand identity to add stability, structure and a foundation into their entrepreneurial lives, so they didn’t feel like anything related to design was ‘work’