Culture + Unique | Natasha Verdon Design
BRAND IDENTITY
Natasha wanted a logo for web development business that represented her culture yet still was an ode to web dev. She is filled with experiences, cultures and cultivates a brand that is anything but your stereotypical boring, anti-social web development in a black hoodie. How do we combine all these elements?
PROBLEM:
Tash didn’t know how to combine her beautiful Colombian culture with web dev
She wanted to showcase her personality in a tasteful way that was still related to web dev
SOLUTION:
We examined traditional Colombian artifacts and started to play around. We were able to combine traditional symbols with the classic web design </> brackets to create a truly unique, eye-catching logo
We used a serif font in all lowercase letters to represent Tash’s personality of being eloquent, intentional and well styled