Boho + Funky | Masalla Mezcal
BRAND IDENTITY | PACKAGING
Masalla is a mezcal brand that is built on the idea of celebrating past lives + renewals. I posted on my IG to give me words and I will create a brand around it. How do you combine: past lives, mezcal + make it pretty / not heavy?
PROBLEM:
Needed to include the concepts of: past lives, mezcal, Mexican roots
SOLUTION:
Use bright yet deep colors to create spunk without being toooo wild
Play with concept of skeleton, flower crown / mezcal crown + classic tile designs