Sophisticated + Smart | Claudia Chudzik
BRAND IDENTITY
Claudia Chudzik is a videographer and customer experience expert. She wanted a brand that represented her smart and sophisticated style - yet still had a small quirk to represent her fun and unexpected personality. How do we create a brand that is so precise yet also has flavors of the unexpected?
PROBLEM:
Wants something minimalistic that doesn’t look boring or tooo plain or tooo DIY
SOLUTION:
The details baby!! We played around with the A to give it personality without being too over-powering
We played around with a neutral color scheme with subtle accents of off-whites to still give a black/white presentation, but now with softer transitions and moments into between to create a cohesive and deep experience