Cozy + Loved | Eden & Ebb

BRAND IDENTITY | PACKAGING | INSTAGRAM POSTS

Eden & Ebb celebrates embracing the “&” moments in life.  A product of quarantine, Nikki started to create tie dye sweatshirts and sell them on Etsy.  She had so much success that she quit her job and went rogue with Eden & Ebb.  When Nikki came to Salt + Soul, she wanted to get out of the “cute Etsy shop” realm into the real life boutique business owner.

PROBLEM:

1. She felt her brand was too “cutesy” - not taken seriously enough

2. She felt her branding didn't represent her true brand - a mix of nature + the ebb + flow of life

3. She DIYd but felt it wasn't’ giving off professional vibes

4. She didn’t feel connected to her branding - and felt not proud / excited to show off her brand - eventhough she completed loved and believed in her product

SOLUTION:

1. We created a brand identity that morphed the sharp and boxy with the soft and textures

2. We used muted neutral, Seattle inspired colors

3. We used a stamp effect to create contrast and visual texture 

4. We created the foundation bones - the colors, typography, templates - so now Nikki just  has to plug and play