fitness program to garner higher completion rates
the client
Steph Potter, CEO of BossFitness, wanted to tap into an untouched market for fitness - brides!! She created a fitness, nutrition + lifestyle course that needed to be translated into a fun program that would keep clients engaged.
the plan
Turn Steph’s written words into eye-catching designs based on Mean Girl’s burn book - but not just make it visually appealing, make it practical
Create prototype, then test for feedback
the gap
Steph needed her program to stay top-of-mind during the busyness and stress of planning a wedding - it needed to be easy to use, while meeting the client’s needs
the process
the gain
Steph received amazing feedback and was able to confidently present her program to the world knowing that majority of the product flaws were caught before launching:
Major confidence that her product works
Ability to catch product flaws before investing into full production
