therapy website in need of some TLC
the client
A highly successful therapy and counseling center reached out because their online presence was not attracting the right client. They noticed they were only getting new clients from word of mouth referrals.
the plan
Understand the disconnection from IRL to online
Redesign the website for better representation of brand + usability
the gap
The website was lacking personality + structure. It was very “dead-end” in it’s approach. It didn’t feel welcoming or supportive - it was just an overwhelming hub of information.
the process
the gain
The client saw a ~15% increase in new clients within the first month
The client feels confident and proud to show off their website