a beauty tiktok influencer in need of an e-commerce glow up
the client
A Tiktok influencer needed a way to convert her 1 million followers into purchasing customers
the plan
Understand why and where consumers were dropping off - she had a huge following, but WHY weren’t people buying?
Redesign website for conversions
the gap
The website was lacking connection + flow - it was just random products thrown on a page without taking the user’s journey and experience into consideration
It was too overwhelming and didn’t give the user the opportunity to organically explore
It didn’t showcase the key differences of her products
It didn’t have testimonials or social proof
the process
the gain
Dana increased her website conversions by ~20% within the first month
Using the abandon cart email sequences, we able to recover ~25% of transactions from people who didn’t initially purchase