AI to Improve Women’s
Fertility Success Rates

Senior UX Designer | Personal Project | 1 Month

Mia sat in the clinic, anxious about her egg retrieval. Timing was everything, and one misstep could affect her results. Thankfully, she had Elsa, her AI fertility assistant.

Elsa tracked her hormone levels daily, optimizing her medication and predicting the perfect moment for retrieval. With data-backed insights, Mia felt confident, avoiding guesswork and last-minute changes.

The result? A smoother cycle, high-quality eggs, and peace of mind. Instead of worrying, she focused on her future.

Project Details

How can we use AI to improve women’s fertility success rates?

The goal of this mock project is to make egg freezing more accessible and supportive through the use of AI, giving women more fertility freedom; focus specifically on: innovation and data + training AI model through a UXD lens

Current Issues with Egg Freezing:
✖️ Overly complicated; lots of moving pieces
✖️ Very manual
✖️ Lots of room for error
✖️ Highly personal; case-by-case basis
✖️ Isolating for patient

Final Solution: Elsa AI

For more details, check out the design process below, but here are the top line AI solutions

The Design Process

Project Retro

What I’ve Learned

The Good

Built Confidence + AI Experience
I feel so confident thinking and designing for AI. It’s one thing to take a course, but it’s another to get hands on application

The Bad

Missing “Real Client” Roadblocks
AI is forever changing — while this wasn’t a “real client” project I do fear I am missing out on some key exposure points

Opportunities

New Ways of Problem-Solving
Eeep! The opportunities are endless. Since doing this project, I now approach many problems in my day-to-day through the lens of “How could AI relieve this issue?”