a skincare nightly accountability app for a good cause
the client
A beauty brand wanted to create a new product line to increase sales but had trouble figuring out what to create to stand out in the market
the plan
Study client’s nighty skin care routines
Identify their problems
Create a solution
the gap
The beauty brand thought they need a new product, but upon analyzing the data, we found that the client actually needed a solution to keep accountability with their nightly routine - how do we create this?
the process
the gain
Clients are now motivated to complete their nightly skin routine, as a result:
They have nicer skin since they use the product more, so there are more word of mouth referrals
They use more of the product, so they need to buy more to replace it
They receive a discount, more of an incentive to buy
They feel good about the social giveback
There is brand loyalty to the product as it is now a habitual nightly routine