03 / What users love/hate about our EMR

I needed to understand specific attributes of products that users are drawn to and which push users away. With this data, we can ensure we’re building an onboarding and continued education program that draws users in.

”Break Up Letter / Love Letter”:

• Fosters emotional connections, encouraging users to express feelings and thoughts that mightnot surface through traditional research methods

• Participants provide rich, qualitative insights