digital product to create passive income
the client
The Slow Yoga Studio was in need of a passive way to make income without doing something that’s already been done before. How could they create a new product that would stand out in the marketplace? Something that their students ACTUALLY wanted and needed.
the plan
Create a passive product that their students actually needed as a way to easily increase sales, client retention + client loyalty
This was important because the studio owner wanted to increase sales without having to hire a team or another teacher - how could she be in two places at once?
Before working together, the teacher was exhausted + burnt out - she kept seeing all the potential of “passive-income” yet didn’t know how to crack it in a way that hasn’t been done before
the gap
The Slow didn’t want to just create enough yoga video product - they wanted something that was specific to their client’s needs and location - something that they couldn’t get from anywhere else
the process
the gain
Every time it rains, The Slow announces their Yoga-When-It-Rains-Video Series. Students can now attend the class without having to drive in the rain
The difference is that the music and poses are intended for cozier days
Students LOVE this option because they can get a unique offering
The studio owner was able to make passive income without having to hire another teacher
The studio owner can make double the amount of income now from: students in class, students that buy the video
It’s not an evergreen product, so the urgency factor creates a demand