a mix of education + work
Check in for the latest podcast episodes and project reviews. My goal is to educate + inspire you!
What's Stopping the Most Engaged Audience From Buying | Product Confident
You have an engaged audience, but why aren't they buying? This is not marketing or sales tactics - it's going to the ROOT of the issue in understanding how you can optimize your product to increase sales!
3 Ways Bad UX Is Damaging Your Product | Product Confident
Stop spinning your wheels and getting nowhere! Why you need to get to the ROOT of understanding UXD before launching your product!
What UXD Is + What UXD Is Not | Product Confident
How to make customers say "I can't live without this product!!" Learn what user experience is and what it's not through real-life examples
My WHY for Product Confident | Product Confident
My WHY for Product Confident and how it will impact your business.
Sophisticated + Smart | Claudia Chudzik
Claudia Chudzik is a videographer and customer experience expert. She wanted a brand that represented her smart and sophisticated style - yet still had a small quirk to represent her fun and unexpected personality. How do we create a brand that is so precise yet also has flavors of the unexpected?
Hand-Crafted + Movement | The Slow Cafe
The Slow Studio + Cafe is a ceramics studio and cafe. It offers a place to slow down while speeding up with a lil caffeine. How do we create a brand that emulates movement (both slow and fast)?
Luxury + PreSchool | Little Magpie's
Little Magpies needed a logo for merchandise so parents could represent their child’s school but not in tacky clothing. How do we create a product that is kid friendly yet also parents will feel trendy in it?
Elevated + Optimized | Dana Hasson
Dana Hasson launched her baking line yet needed a little boost to her website to increase conversions + sales. How do we use User Experience Design to optimize?
Luxury + Sleek | Gridlock Lacquer
Gridlock Lacquer reached out because they needed an upgrade to their branding. How do we give a luxury + global feel while still keeping it relatable to small towns?
Fun + Confident | Dishin' It With Amanda
Amanda reached out because she needed a brand identity to really help her pursue my dream of launching her personal brand. How do we create a brand that emulates a beautiful, bright personality while still portraying professionalism?
Corporate + Spiritual | Lynn Mull
Lynn Mull is the best of both worlds - practical and spiritual. A high-power financial business badass CEO transitioning into a reiki master. How do you combine the two?
Product Testing - Product Fails From Big Companies | Product Confident
Stop blaming marketing, budget or following on your product not flourishing! Hear stories about how the biggest players in the game failed (even with all the marketing, budget + followers in the world) simply because they didn't test their product prior to launching.
Product Ideation - A Fool-Proof Strategy to Succeed | Product Confident
Today, we're talking about what you need to do to have your product-based business succeed with a step-by-step formula and a real-life example.