Dr. Rae Teixeira wanted a brand for her optometrist business that captured her young, eloquent + holistic approach will still being professional and taken seriously

Eden & Ebb celebrates embracing the “&” moments in life. A product of quarantine, Nikki started to create tie dye sweatshirts and sell them on Etsy. She had so much success that she quit her job and went rogue with Eden & Ebb. When Nikki came to Salt + Soul, she wanted to get out of the “cute Etsy shop” realm into the real life boutique business owner.

Commune Yoga is built on the idea of modern yoga: how to apply yoga in A REAL LIFE SETTING - not when you’ re in the ricefields of Bali, but when you have a family, a job and everyday stresses. They define themselves as the “misfits” of yoga. How do we create a yoga brand that is rebellious yet built on the fundamentals of yoga?

Flirty Pineapple is the dynamic duo of Liam + Madison who started their scrunchie company, “Flirty Pineapple,” during quarantine. After hitting TikTok fame, they decided to go all in. They needed a brand that felt elevated and they needed someone to consolidate all their amazing ideas into cohesive next steps. How do we up-level while still keeping the hand-crafted, personal feel? How do we create design systems and identities so everything related to design doesn’t feel like ‘work’?

Natasha wanted a logo for web development business that represented her culture yet still was an ode to web dev. She is filled with experiences, cultures and cultivates a brand that is anything but your stereotypical boring, anti-social web development in a black hoodie. How do we combine all these elements?

MaryBeth Ra Lue is a well-established yoga teacher and thought-leader in the yoga community. She has a signature embodied and heart-felt style. She wanted a rebrand that looked like someone was peering into her journal; her deepest self - wild, messy, detailed, passionate - perfectly, imperfect.

BossFit needed a rebrand for their newly redesigned gym. They wanted it to feel global while still having a soft, contrast to represent their tight knit-community. How do we combine all these elements while still keeping it super simple and not cheesy?

Masalla is a mezcal brand that is built on the idea of celebrating past lives + renewals. I posted on my IG to give me words and I will create a brand around it. How do you combine: past lives, mezcal + make it pretty / not heavy?

Today, we're talking about how techy you actualllllly need to be to conduct success product testing (spoiler: NOT techy at all!).

Today, we're talking about WHY your product will fail if you're not understanding your user's behavior - even if you have all the budget + resources in the world!

Why you need to understand how user's ACTUALLY use and interact with your product...even if you think there's only ONE OBVIOUS way! This is the most important way to understand how to improve your product design for a better experience.

Today, we'll dive into the 4 ways product testing leads to more sales and WHY. The fourth one warms my heart and I think is THE SECRET to business.

We all LOVE a good affirmation - but are your "positive" affirmations actually another form of self-sabotage? Tune in to find out and learn what you should be saying instead!

This episode, I'll give regular people, like you, insights into how to create a product that you can ACTUALLY sell. And explain why following an influencer's approach or product idea simply won't work.

I can't stress it enough - user experience design isn't just a nice to have - it's a must have for any business! But don't take my word for it - listen to these jaw-dropping stats about the impact UXD has on business growth.

Why asking "Do you like my idea?" is the WORST way to approach getting viable feedback and what you should be asking instead. Spoiler: I can guarantee - it's not what you think!

It doesn't matter have much education you have - without the proper mindset, your product will never succeed. Today we're talking about how traditional ideas around abundance actually aren't that sustainable or realistic. Listen to discover a new way to plan your goals and biz success.

The topline process of product testing - what to do and what not to do! Part 3/3 of How Product Testing Can Improve Your Product - today, we're diving into the topline process of testing your product - what to do and what to avoid.

Now you know what product testing is, but do you know why it's so important? Part 2/3 of How Product Testing Can Improve Your Product - in this episode, we're diving into why your business will flop without proper product testing.

Back to the basics - what is product testing Part 1/3 of How Product Testing Can Improve Your Product - today, we start with explaining what product testing is.